Industrial Design.
Check and find gaps in the client portfolio, improve current products or create new ones from scratch. Doesn’t matter if is a chair, a watch, a broom or packaging box.
Each project is focused from different points of view at once (usefulness, materials, economic requirements, aesthetic issues…) in order to create new objects with meaning, and with an impactful outcome for the client.
Interviews and research, drawings, 3d models, mock-ups and prototypes, are the main tools to get this done.
Creative Direction.
Tell the story behind the creation. Get a wide scope of client creative goals.
Art direction, Brand management, Range selection, Color, Packaging, Naming, Graphic design.
Manage the color palette selection, the art direction of the photoshoots and understand the motivation behind a product strenghtens its presence and reinforces the product from its DNA to its visual appearance in pictures, catalogs and media.
Project Consultancy.
Lead and coordinate work groups to assure the goal defined by client.
Work planning, communicating with all roles involved in a product (engineers, other designers, marketing..)
The process from ideation to manufacturing is long and challenging and managing the energies of different professionals and roles in this journey is the key to success.
Javier leads a group of in-house designers along with a wide range of external partners.
With a background in industrial design, Javier has a strong and deep knowlegde of the materials, processes and industry, allowing him to lead a group of proffessionals across a wide range of projects, from industrial, to home products.
“Design should be something that matters. Nowadays everything is becoming immaterial and increasingly virtual, but human still need physical objects in their daily lives. Design must be close to people and also aesthetically pleasing. I like being meticulous and in the design process I try to get the maximum of using less. My approach is clear, simple and close to the final user.”